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This web page paddles.haliburtonforest.com had the following in the web site, "We offer a huge variety of paddles made of different wood species in many shapes and sizes - customized to perfectly suit your need! In our state-of-the-art paddle shop we hand craft highest quality paddles." We viewed that the webpage stated " Using our printing and engraving equipment we can create personalized paddles based on YOUR specifications." It also said " Our paddles get a lot of personal attention Each paddle is carefully sanded by hand to give it the right shape and smoothness." The header had canoe paddle as the highest ranking search term. It is followed by wood canoe paddle, wood kayak paddle, and wooden canoe paddle which isn't as ranked as highly as canoe paddle. The next words they used was wooden kayak paddle. Custom paddle was included but could not be seen by search crawlers.